Carl Larson

Sales and Marketing Executive | Customer Success Leader | Management Consultant | Information Technology Subject Matter Expert

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Highly motivated sales, marketing and customer success leader with deep, hands-on go-to-market management experience including startup, mid-sized and large corporate organizations. Built and transformed revenue-focused organizations that develop strategic relationships with C-level and functional executives to help them improve profits, reduce costs and manage risk. Proven track record of assisting businesses and their executives align and transform their revenue growth strategies to drive sales and customer success.


  • Generated over $3B in revenues for Oracle Corporation by developing a go-to-market plan that grew leadership responsibilities from $6M to $400M.

  • Led a team of over 200 sales, engineering, marketing, channels and customer success professionals in complex, cross-functional environments that generated consistent results to grow revenues as much as 37% annually.

  • Developed and strengthened the sales culture by establishing a value-add skills development process to improve sales conversion rates 300% and reduce sales cycle times by 40%.

  • Structured an outside, inside and engineering sales segmentation strategy to meet the specific needs of the total addressable market including new business, mid-market and enterprise clients to close deals ranging from $10,000 to $10,000,000+.


Consultative Sales Leader | Marketing | Customer Success Management | Management Consultant | New Business Development | Revenue and Market Share Growth | Complex Sales Process & KPI Management | Business Value Positioning Expert | Sales Coach & Mentor | Technology Growth Company Executive | Collegiate Educator


Architecture | Associations | Banking | Construction & Engineering | Consumer Packaged Goods | Financial Exchanges | Healthcare | Information Technology Enterprise Software & Hardware| Higher Education | Insurance | Non-profit | Process Manufacturing | Retail | Telecommunications | Transportation & Logistics | Utilities