VP Strategy, Insights and Analytics
Trusted senior executive with 30 plus year experience in consumer intelligence and marketing strategy of global blue chip products and iconic brands integrating data analytics and consumer insights. Creative problem solver recognized for creating power brand and new businesses with disciplined approach to increasing profitable customers and optimizing spending and pricing support. Leverages collaborative leadership approach with senior leadership for innovative solutions and capability.
Successfully led digital strategy transformation of $7 billion food manufacturer resulting in 20% marketing ROI improvement.
Designed and implemented merger and acquisition (M&A) evaluation capability resulting in two acquisitions adding additional $50M+ in annual sales.
Co-founded strategy firm specializing in turning around flagging brands in mature categories for sales increases of 2-4 points and new innovations by $50M+.
Led sale of strategy firm to McKinsey and created new marketing service line capability for US and International clients.
Portfolio Planning | Marketing Strategy and Brand Positioning | New Product Innovations | Marketing ROI and Media Optimization | Forecasting and Planning | Revenue Management and Strategic Pricing | Trade Optimization and Assortment | Big Data and Predictive Insights
Consumer Packaged Goods, Pharmaceuticals, Financial Services, Durables, B2C and B2B