Jim Hulslander

CFO, VP Finance, Transformation

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Chief Financial Officer and operating executive with extensive success in developing strategy, profitably scaling businesses and leading business transformations and turn-arounds.  An analytical and passionate leader with demonstrated success in developing businesses and leading teams while staying customer focused.



  • Delivered $47MM in annual profit improvement for a large eCommerce business by reducing inefficient promotion and marketing spending, right sizing business cost structure and prioritizing investments in only the highest ROI business initiatives and projects

  • Successfully turned around an unprofitable business with declining sales to double digit profitable sales growth for seven consecutive quarters

  • Led the turnaround of a home appliance business increasing sales and margin comps by 25% and 10%, respectively, via focus on business KPI’s, promotion optimization and digital marketing efficiency improvements

  • Increased sales and profit by $46MM and $25MM, respectively for an eCommerce business, via creation of demand based pricing frameworks, promotion optimization and improvements in customer experience



P&L Ownership | Strategic Planning | M&A Evaluation, Due Diligence & Business Integration | Revenue Management | Capital Investment Planning & Allocation | Balance Sheet & Cash Management | eCommerce Transformation | Pricing & Promotional Design | | Leadership Development | Culture Development | Change Management | Digital Marketing Optimization



Retail | eCommerce | B2B | CPG | Manufacturing | Professional Services | Technology