Marketing and Sales Executive | CMO | CGO | Innovation Lead
Marketing strategist & leader with a passion for using market research to deliver top and bottom-line growth and sustainable success through innovation and integrated marketing communications. Mentor of teams that are expert in all aspects of marketing B2C and B2B products. History of driving development of winning digital and social campaigns.
Planned and executed strategic marketing and sales programs for the global expansion of a U.S. based health and beauty brand. Placed lines at the #1 and #2 European and African retail chains. These retailers generated over 4% incremental revenue for this leading established brand in the first 9 months post launch.
Drove an automotive accessories manufacturer’s core brand growth, new product innovation, and messaging strategy delivering record sales.
Developed a Digital Marketing strategy generating almost 500K followers, over 2 times the industry average, in less than 18 months.
Brand Management | Brand Strategy | Product Positioning | New Product Innovation | Digital / Social Marketing | Leadership Development | Competitive Analysis | Strategic Planning | Business Strategy
Automotive Aftermarket, Health and Beauty, Consumer Electronics, Office Products, Landscaping Equipment